About

Everything I teach I learned the hard way.

Hi, I'm Steve. I mentor founders who have already built something real and know they have another level in them. Mentor, founder, author.

I was born on a council estate in Wales. In the 90s I left the Armed Forces, found my way into sales and grafted up from the bottom. Then I got overlooked for the job I was already doing. Apparently I wasn't ready. That was the moment everything started.

Over the next 20 plus years I built, bootstrapped and ran businesses, several into multiple seven figures. I also had the liquidations, a catastrophic failure and a bankruptcy. I made the expensive mistakes and paid for them. The MBA came too, if you want the certificate behind the experience.

In 2016 I exited, and I was a little lost. I knew I had more to give. Twenty-five years of experience, the good, the bad and the genuinely ugly, sitting there going to waste while capable founders made the same mistakes I had already made and paid for.

That felt wrong. So I started mentoring, and I have worked with some seriously good founders across the UK, Ireland and the USA.

What I didn't expect was how much I would love it.

In a culture that thrives on knocking others, I love seeing good people do well. When we are in a session working through something that has blocked you for months, and it finally lands, you see it change in their eyes. A silence, then an almost audible click as it falls into place. That is everything to me.

I care about results, so I do not turn up and go through the motions. I lie awake working through your problems and opportunities as if the business were mine. When I take someone on, it is. And I will tell you the truth, even when it is not what you want to hear.

Steve Matthews outdoors, arms folded
Steve Matthews seated in an armchair in his studio

Credibility

Track record at a glance

MBA

25+ Years as a founder

Successful Exit in 2016

Armed Forces Veteran

Author Above The Line

Steve Matthews smiling, leaning against his desk in a sunlit studio

Today

Working closely with a select few.

I work with a small number of elite clients, a maximum of five at any one time. That's it. The time, preparation, and energy I put into each person do not allow for volume. It demands quality and focus.

The founders I work with are already successful, but they remain hungry and driven. They are always pushing for something. Perhaps it's a number, a million, five million, ten million, an exit, a legacy. They want accountability, and they value someone who has walked a little of the road they are on to bounce ideas off.

All of them know there's more to come. They have enough ego to back themselves and enough self-awareness to know they don't have all the answers.

I help through my Above The Line Mentorship Program and one-to-one coaching, built around my Four Pillar system. This isn't just theory or a register-and-forget course, and I am not some bloke who read a few books and got a coaching certificate. I am someone who sat in that chair you are occupying now for over twenty years and carries the hard-earned wrinkles and grey hair to prove it.

If you're a successful business owner and founder who is serious about what comes next, let's talk. Book a call or drop me a message here. Let's have a conversation about where you are and whether I can help unlock a new level for you.

That's what I'm here for.