ATL Mentorship
A way up for founders who are already winning.
Elite 1-to-1 mentoring for established founders ready to break through the next ceiling. Face-to-face. Private. Selective.
Who it's for
Is ATL Mentorship right for you?
This is for you if:
- You've built a successful business and you know the next level is different.
- You've outgrown peer groups, courses, and generic coaching.
- You want a mentor who has built, failed, rebuilt, and exited — not one who has read about it.
- You're willing to be challenged, not validated.
- You understand that the harder, quieter work happens off stage.
This is not for you if:
- You're in the early stages of starting up. (Start with the book.)
- You're looking for a group programme, a cohort, or a course.
- You want tactical sales or marketing help. (That's what Zenith is for.)
- You want a cheerleader rather than a mentor.
- You're looking for a quick fix or the cheapest option on the market.
About Steve
Who you'll be working with
Steve Matthews has spent twenty-five years running, building, leading, bootstrapping and exiting businesses. He has experienced the highs and the lows that come with being a founder, an owner, a builder, a coach, and once, publicly and painfully, as a failure. He built a company in 2005 and lost everything when it collapsed. He rebuilt from nothing, scaled a 7-digit business to forty-plus staff across two countries, and exited in 2016. He has an MBA and an Armed Forces background.
He is not just another coach; he is not a mentor who has learned by reading books. He is the founder, coach and mentor who learned it the hard way, and now helps other founders take the shorter route.
The engagement
How mentoring works
Mentoring is a relationship, not a programme. The shape flexes around you and your business. The structure below is the default rhythm — it adjusts when it needs to.
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Step 1 — Discovery Call
A conversation to understand where you are, where you want to go, and whether this is the right fit. No pitch. No pressure. If it's not a good match on either side, we'll both know quickly.
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Step 2 — Fit Assessment
Mentoring only works when the fit is right. If the Discovery Call goes well, we'll talk specifics — expectations, rhythm, what success looks like, and what the engagement involves. Both sides need to agree before we start.
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Step 3 — Structured 1-to-1 Sessions
Monthly 1-to-1 sessions of two to three hours, built around your business and the Four Pillars. These are where the deep work happens — the honest conversations, the structural thinking, the decisions that shape the next quarter.
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Step 4 — Ongoing Access Between Sessions
Weekly or fortnightly catch-ups as needed, depending on what's live in the business. WhatsApp and email for the decisions that can't wait for the next session. Mentoring doesn't stop when you close the door.
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Step 5 — In the Room, At Least Quarterly
The best work happens face-to-face. Steve travels UK-wide, and has worked with founders internationally — video sessions fill the gaps, but we'll be in the same room at least once per quarter. For overseas clients, this means scheduled visits built into the engagement.
FAQ
Questions founders ask
Enquire
Ready to have the conversation?
The Discovery Call is a conversation, not a sales pitch. If it's a fit, we'll talk specifics. If it isn't, you'll leave with a clearer view of what you actually need. Either way, it's worth an hour.
Places are limited by design. Fit matters more than fees.